FTP or File Transfer Protocol
If you remember we briefly touched on what an FTP is and what it does. I am going to pull the straight definition from the wikipedia page and I want it known that I am stating my source of information and I have not in any way changed this text. What is an FTP according to Wikipedia?
This is their definition:“From Wikipedia, the free encyclopedia as of 4/29/2019The File Transfer Protocol (FTP) is a standard network protocol used for the transfer of computer files between a client and server on a computer network.
FTP is built on a client-server model architecture using separate control and data connections between the client and the server. FTP users may authenticate themselves with a clear-text sign-in protocol, normally in the form of a username and password, but can connect anonymously if the server is configured to allow it. For secure transmission that protects the username and password, and encrypts the content, FTP is often secured with SSL/TLS (FTPS) or replaced with SSH File Transfer Protocol (SFTP).
The first FTP client applications were command-line programs developed before operating systems had graphical user interfaces, and are still shipped with most Windows, Unix, and Linux operating systems. Many FTP clients and automation utilities have since been developed for desktops, servers, mobile devices, and hardware, and FTP has been incorporated into productivity applications, such as HTML editors.”
I know a mouth full right? Suffice it to say that an FTP allows you to use your web hosting server’s hard drive to store information that pertains to your website/s. Don’t over complicate this in your head. I am going to show you it is really not that complicated.
#1. Purchase a Domain name / URL (Uniform Resource Locator just in case you were wondering.)
Ex. https://www.yourdomainname.com – This can be what ever name you come up with that is available but by this point you should have done your product research and know what your product is going to be and then you try and find relevant keywords in your domain name. For example maybe I want to sell water bottle carriers for your bike then I might choose a domain something along the lines of https://www.waterbottlecarriers.com. Whatever your topic is, its better to have the keywords right in the domain name if you can. This helps with something called SEO also known as Search Engine Optimization.
#2. Obtain your log in information for your c-panel (The back office where you control every aspect of your website domain.) Once you obtain that information from the purchasing e-mail for your domain you will see this or something very similar to this.
I am using Host Gator for this example so if you use them yours will be exactly the same. Once you get to this stage you are looking for something that says FTP accounts. As you can see from the image above mine has a red square around it to make it easier for you to find it. If you went with a different hosting company just look around It Is There Somewhere.
Once you click on that you are going to see this page
From here you just add a user name and password that works for you and make sure the strength of your password is at its highest point and is green then click the add FTP account button just below. This picture is just to show you what the page looks like. You have now successfully set up an FTP account so that you can access your website using an FTP software such as Filezilla. For the remainder of this tutorial I will be showing you using only Filezilla because it is what I am familiar with and as I have said previously thousands of people use it with great success.
Downloading Filezilla is as simple as clicking on the image below or by going to their current website which is located at: https://filezilla-project.org/
Once you have downloaded the proper software for your PC, and by that I mean 32 bit or 64 bit/ Windows PC or Linux. If you don’t know what operating system you are currently running on you can just Google “how to know my current operating system” and find an article that will teach you the basics. I don’t want to get to bogged down in the details so that we can keep on moving. If for some reason you are not able to figure it out send me an email from the contact page of this website and I will be happy to try and help you figure it out.
Now you need to do an installation of the software which is as easy as double clicking the Filezilla icon and following the on screen instructions. Once you have it installed you will see something that looks like this.
From here you want to divert your attention to the upper left hand corner where it says file. When you click file you will see this:
Click on site manager as shown. You will then see this:
At this point you want to click on New Site. This is where you will need the email information that was provided by your hosting company when you signed up with them. They sent you an email that had this information attached to it. Use that information, plug it in where you need to. Once you have filled in all the proper information you can hit connect.
If you have any issues with this step I can recommend that you speak with your hosting company and tell them you are trying to set up your FTP using Filezilla so you can manage your files from your pc. Any time I ever had an issue the hosting company was more than happy to lend a hand to get me on the right path.
Once you have that figured out you should see something very similar to this:
From this point on you are actually looking at two separate computers at the same time. The one on the left side that has the black lines through it is your computer. The files on the right side are your hosting companies files. Although you are paying for the right to use / change them as you see fit.
This is where we start discussing Link Cloaking and Structuring. I am going to teach you how to understand the structure of a link and why building it correctly is so important. Also why we as internet marketers do it, and why we cloak our affiliate id’s. To continue click the link just above or navigate to the page labeled Link Cloaking and Structuring Explained.